“Sustainable development” has been the goal of Everland Group since its inception and has guided its growth to this day. From planning the Group’s vision and mission, to determining its core values and business philosophy, choosing business areas and management models, developing human resources, and building corporate culture, everything is aimed at pursuing long-term goals and creating sustainable values.
Along with expanding business scale and increasing resources in a reasonable manner, Everland Group prioritizes safety and efficiency over growth at any cost. The Group's investment, business, and governance activities are conducted within the legal framework, in accordance with public company governance standards, and in accordance with the management and supervision of State agencies and shareholders, ensuring transparency. The management considers, makes, and implements all investment and business decisions in accordance with a methodical and scientific roadmap.
Sustainable development goals are also reflected in the Group's resource mobilization and utilization strategy. Everland Group's top priority is to use equity rationally and effectively while optimizing available resources to implement business strategies and investment projects. External capital mobilization must be based on actual needs and strictly controlled for purposes, efficiency, and repayment ability, without the misuse of financial leverage.
Community development and social responsibility
Everland Group has always prioritized community development and social responsibility in its development strategy, viewing it as both a business ethic and a glorious mission of the company.
Seeing people as the most important factor, Everland Group is always interested in training and developing high-quality human resources to meet the Group's growing development needs. Furthermore, the Group's management regularly attends to the material, cultural, and spiritual lives of employees so that they can work with peace of mind and make long-term commitments to the Group.
Everland Group is always interested in balancing the interests of the business, the state, the people, and the community when proposing investment projects in localities. The Group's projects are aimed at promoting socio- economic development, upgrading tourism service infrastructure, embellishing urban areas, creating long-term livelihoods for people, and contributing to local state budgets. The Group studies, considers, and incorporates indigenous cultural factors, customs, and local people's needs and aspirations into each project.
Along with business investment activities, Everland Group is regularly concerned with social work and community development through specific and practical activities such as responding to the gratitude movement, joining hands in hunger eradication and poverty reduction, supporting the poor and people with meritorious services, supporting disease prevention and people's health care, and contributing to the restoration and enhancement of historical, cultural, and scenic sites
Furthermore, Everland Group is always concerned with properly complying with tax laws, fully paying taxes, and fulfilling financial obligations arising from its business activities to the State, being aware that a business's destiny is linked to the country's development and common prosperity.
One of the goals and requirements of sustainable development is to link business responsibility to environmental protection. Aware of this responsibility, the management and entire staff at Everland Group always associate the Group's business activities with environmental protection responsibility, through practical guidelines, solutions, and actions such as:
• Improving compliance with environmental laws in all production and business activities, particularly in the implementation of projects and construction works.
• Protecting and using nonrenewable natural resources wisely. Seeking out and using environmentally friendly and less polluting building materials.
• Creating sustainable tourism products with the goal of balancing tourist needs with the protection and sustainable use of natural resources.
• Actively participating in local environmental protection campaigns, such as planting trees, cleaning up waste, and preserving and embellishing scenic spots and natural heritages.