Everland Group's core business is real estate, both now and in the future. To become a sustainable real estate developer, the Group has pursued a diversified investment strategy, targeting a diverse range of customers with a variety of property product segments such as tourism and hospitality, urban and residences, offices, and commercial centers.

The Everland real estate brand has been established in the market through a number of 4- and 5-star tourism and hospitality real estate projects in prime locations, particularly sea areas with high tourism potential, as well as urban and residential projects in many provinces and cities throughout the country, such as Crystal Holidays Harbour Tourism, Resort, and Entertainment Complex (Quang Ninh); Everland Park Hill Golf & Residences Complex (Thanh Hoa); Ly Son Heritage Cultural Tourism Complex (Quang Ngai); Crystal Holidays Marina Phu Yen Tourism Resort Complex (Phu Yen); Xuan Dai Bay Commercial Service and Tourist Resort Complex (Phu Yen); Everland Park Entertainment and Resort Complex (Khanh Hoa); and Flower World Sa Dec Urban and Tourism Complex (Dong Thap).

Furthermore, Everland Group and its member companies intend to invest in a number of urban and residential real estate projects in great potential areas such as Hanoi, Vinh Phuc, Ha Nam, Quang Ninh, and An Giang.

The fundamental elements that make up the Everland real estate brand include:

- Excellent location, easy access to transportation, and high growth potential
- Fully-qualified and completed legal documents
- Keeping up with the latest design, architecture, and landscape trends
- Integrating numerous self-contained utilities
- Diverse products
- Managed and operated by well-known brands